The daunting phrase “Google said…” can bring any seasoned SEO expert to heel. Interpreting or decoding statements by the so called “Googlers” allow SEO experts to sit down and discuss it making them to think a lot better on the contents that their statements contain from Google. It is actually a very tempting experience, to take every bit of information that the major search engine company purposely leak out to the SEO community, because occasionally they are meant to be taken literally; but what happens if they are not? That is where it gets a lot confusing. That is why; we decided to write this blog post in order to help our colleagues in the SEO industry.
Before anything else, let us raise this premise: Googlers are humans and they have the tendency to make some mistakes. There is information that Googlers broadcast and which gets updated without knowing it. There are also times wherein they don’t have the up-to-the-last-millisecond information since as we are aware of, the SEO industry is constantly changing as much as it is competitive. If you are going to ask them, it is not surprising that they will give you different answers that are somewhat related; either that or their answers are way apart.
What Do We Do About It?
What we need to keep in mind when dealing with Googlers’ statements, is to be careful in absorbing them while considering their context, chiefly the when, where, and what they mainly impart.
Putting it simply, what should you or an SEO expert do? Well here are some tips that we have collected in order to support you in analyzing statements that you get from Googlers:
- Consider the reputation of the particular contributor and the elements of the information that he or she discuss. Know where the source of the information is, wait for at least a couple of days after it was posted and observe the flow of the commentaries on that post; from there you can already make your own understanding of their statements.
- Before sharing any updates that you just received make sure that you already inspected the date when that update was posted so you are positive of its legitimacy. Like here, in Local Top Rank, we ensure to research A LOT about a certain subject when it talks about the latest in the SEO community. We do not want others to remove or re-index their websites due to some because of misleading information we posted. We certainly do not want that to happen.
- Most importantly, be considerate before you spread any information. Be precise in every wording of the content before you thoughtlessly repost or quote any Googler’s account. As much as you can, it would really help if you insert the link on where you get it from or you use the original words of the contributor with proper acknowledgement to its source. Aside from the quote, it will also help to give a brief a background about the when, why, and where the statement was imparted.
Through this blog post, we expect that you will become responsible on the things that you give out online. May you be meticulous in every bit of information that you are going to absorb as much as possible.